Privacy Policy

Privacy Policy and Terms and Conditions


Your privacy is important.  Small Heritage Jewelry Company has created this Privacy Policy to let you know what information we collect when you visit our websites or use our products, why we collect it, how it is used, and how it is stored. This Privacy Policy explains the data collection and use practices of Small Heritage with our Services.  The terms “you,” “your,” “yours,” and “user” refer to the customer, purchaser, user or visitor utilizing our Services.  The terms “Company,” “we,” “us,” and “our” refer to Small Heritage Jewelry Company.

By using the Site, you consent to the data collection and use practices prescribed in this Privacy Policy.  We may periodically make changes to this Privacy Policy. It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit our websites to review our Privacy Policy.

We at Small Heritage Jewelry Company respect your privacy and are committed to protecting it. The following privacy policy applies only to Small Heritage Jewelry Company’s retail Web site ( We will not sell, trade or rent any of your personal information to any third parties.

  1. Definitions

Small Heritage” means Small Heritage Jewelry and all of its subsidiary companies.

Personal Data” means any information that can be used to identify an individual, including, but not limited to, a first and last name, home or other physical address, an email address, phone number or other contact information, whether at work or at home, as defined in Article 4 of the EU General Data Protection Regulations (GDPR).

Privacy Policy” means this policy is effective as of: August 25, 2021.

Service” or “Services” means any product that Small Heritage provides or offers and includes your interaction with our websites and any information we may collect from your use of our websites.

  1. What information we collect

We collect information about you when you provide it to us, when you use our Services, and when other sources provide it to us, as further described below.

2.1 Information you give to us

We collect information about you when you input it into the Services or otherwise provide it directly to us.

Account and Profile Information: We collect information about you when you register for an account, create or modify your profile, set preferences, sign-up for or make purchases through the Services. For example, you provide your contact information and, in some cases, billing information when you register for the Services.

Content you provide through our products: The Services include the Small Heritage products you use, where we collect and store content that you post, send, receive. This content includes any information about you that you may choose to include.

Content you provide through our websites: We collect other content that you submit to our website, which include social media or social networking websites operated by us. For example, you provide content to us when you provide feedback or when you participate in any interactive features, surveys, contests, and promotions.

Information you provide through our support channels: The Services also include our customer support, where you may choose to submit information regarding a problem you are experiencing with a Service. Whether you speak to one of our representatives directly or otherwise engage with our support team, you will be asked to provide contact information, a summary of the problem, and any other documentation, screenshots or information that would be helpful in resolving the issue.

Payment Information: We collect certain payment and billing information when you register for certain paid products. You might also provide payment information, such as payment card details, which we collect via secure payment processing services.

  1. How we use information we collect

We collect customer information when you purchase online and when an account is established or updated. The information we collect is to improve our customer’s shopping experience and to communicate with our customers about new products, services and promotions. In addition, customers who supply us with their telephone numbers will only receive telephone contact from us with information regarding orders they have placed online. If you prefer to have your contact information removed, you may contact us at Customer Service.

  1. Legal bases for processing (for EU users)

If you are an individual in the European Union (“EU”), we collect and process information about you only where we have legal bases for doing so under applicable EU laws. The legal bases depend on the Services you use and how you use them. This means we collect and use your information only where:

  1. We need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect the safety and security of the Services;
  2. It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market and promote the Services and to protect our legal rights and interests;
  3. You give us consent to do so for a specific purpose; or
  4. We need to process your data to comply with a legal obligation.

If you have consented to our use of information about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using the Services.

  1. How we share information we collect

We share information about you through the Services and with certain third parties. We share information we collect about you in the ways discussed below, including in connection with possible business transfers, but we are not in the business of selling information about you to advertisers or other third parties.

To request removal of your information from publicly accessible websites operated by us, please contact us as provided below. In some cases, we may not be able to remove your information, in which case we will let you know if we are unable to and why.

5.1 Sharing with third parties

We share information with third parties that help us operate, provide, improve, integrate, customize, support and market our Services. We will not sell, trade or rent any of your personal information to any third parties.

Service Providers: We work with third-party service providers to provide website and application development, hosting, maintenance, backup, storage, virtual infrastructure, payment processing, analysis and other services for us, which may require them to access or use information about you. If a service provider needs to access information about you to perform services on our behalf, they do so under close instruction from us, including policies and procedures designed to protect your information.

Small Heritage third-party service providers are:

  • Stripe [payment processing]
  • PayPal [payment processing]
  • Facebook [advertising, social media marketing]
  • Mailchimp [email marketing]
  • Twitter [advertising, social media marketing]
  • Woocommerce [Web hosting]
  • USPS, FedEx, UPS [Logistics services]

With your consent: We share information about you with third parties when you give us consent to do so. For example, we often display personal testimonials of satisfied customers on our public websites. With your consent, we may post your name alongside the testimonial.

Compliance with Enforcement Requests and Applicable Laws; Enforcement of Our Rights: In exceptional circumstances, we may share information about you with a third party if we believe that sharing is reasonably necessary to (a) comply with any applicable law, regulation, legal process or governmental request, including to meet national security requirements, (b) enforce our agreements, policies and terms of service, (c) protect the security or integrity of our products and services, (d) protect Small Heritage, our customers or the public from harm or illegal activities.

     6. Security

Security: At Small it is our top priority to provide a secure and safe shopping environment. Our customers should feel confident their personal information, such as credit card numbers are transmitted over a secure connection. When sensitive information is received, we redirect visitors to a secure server page. While on a secure page, such as your account information or the order form, the lock icon on the bottom of Web browsers such as Firefox, Microsoft Internet Explorer or Safari becomes locked, as opposed to un-locked, or open, when you are just surfing. To view our certificate status, please double click or place your mouse over the secure certificated image located on any secure pages.

Additionally is PCI compliant, meaning that our privacy policy, servers and business practices meet or exceed the high standards set forth by the credit card industry. Our Website is tested daily by McAfee Secure. A verification link may be found on the bottom left of this page.

  1. Your rights

7.1 Your rights in your country

Your rights will be determined by the country in which you reside. Many counties have specific laws relating to privacy. Small Heritage seeks to abide with all relevant national laws.

If you reside in the European Union, you have the right under the General Data Protection Regulation (GDPR) to request from Small Heritage access to and erasure of your Personal Data. If you reside outside of the European Union, you may have similar rights under your local laws.

If you have signed up for an account with us on the Site, you can access or change your Personal Data by logging into your account and editing your profile at our Account Center. You are responsible for maintaining the secrecy of your password and account information at all times. You may request deletion of your Personal Data at our Account Center or by email at: customer service contact form .

If you do not have an account with us accessible on the Site, you can access, change or to request deletion of your Personal Data by emailing us at customer service contact form .

We may retain original and updated information for reasons such as, for example: audit, dispute resolution, troubleshooting, and record retention.  For security purposes, we may request information to help verify your identity before granting access or making changes to your information.

7.2 Your rights in California

California Civil Code Section 1798.83 (“Code”) permits users of our Site who are California residents and have provided Personal Data to us to request from us certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes.

As required by the Code, at your request we will provide you with the categories of Personal Data that we collect through the Site and the categories of third party persons or entities with whom such Personal Data may be shared. California law requires us to inform you, at your request, of (a) the categories of Personal Data we collect and the third parties with whom we share that information; (b) the names and addresses of those third parties; and (c) examples of the products marketed by those third parties. To make such a request, please send an email to customer service contact form.

The Code allows you to control the parties with whom we share Personal Data and the specific Personal Data that you do not wish to be shared with those parties. When contacting us, please indicate your name, address, email address, and what Personal Data you do not want us to share with third parties. The request should be emailed to the attention of our Legal Department, customer service contact form and labeled “California Customer Choice Notice.” We will respond as soon as we are able. Please note that there is no charge for processing this request.

    8. Children    

Policies for Children (Individuals Under 13 Years of Age): Small Heritage Jewelry Company encourages parents and guardians to spend time on-line with their children. No information should be submitted to or posted at by users under 13 years of age. For more information on children’s privacy please visit the FTC’s Web site here:

Your Information/Opting-out: Our users are given the opportunity to change their information including, name, address(es), e-mail address, password and opt-out of promotional e-mail when logged into their account. To do this, log into your account here, and choose the appropriate link from the menu. Users who no longer wish to receive our newsletter may opt-out of receiving these communications by logging into their account and selecting the “Edit” link next to Newsletters. You may then opt-out of the newsletter by unchecking the “General Subscription” box . From time to time we send all users of the site announcements or updates in regard to site upgrades or privacy policy changes. Users are not able to unsubscribe from these service announcements, which contain important information. Users who wish to have their account terminated may email us using our customer service contact form. All accounts that are terminated will lose previous order information associated with it. Small Heritage Website customers have the option of checking out without establishing an account.

    9. With respect to Cookies and Ad Servers:

Like many web sites, we also use standard technologies such as “cookies,” which are files placed on your computer’s hard drive by the sites you visit.  Cookies are small text files stored by your browser in your computer when you visit our Site. Websites use temporary cookies called “session” cookies to ensure that you are recognized when you move from page to page within one site and that any information you have entered is remembered. Websites also use cookies called “persistent” cookies to enable a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered. We may install both persistent and session cookies when you visit our Site. We use cookies to improve our Site and make it easier to use. Cookies permit us to recognize users and avoid repetitive requests for the same information. Most browsers will accept cookies until browser settings are changed to refuse them. If you block or refuse to accept cookies, or delete cookies after visiting our Site, you may not be able to access or use certain features or functions of our Site.

  1. Your consent to this privacy policy and updates.

By using the Service, you agree to this Privacy Policy.  This is our entire and exclusive Privacy Policy and it supersedes any earlier version.

We may occasionally update this Privacy Policy.  When we do, we will indicate the date that this Privacy Policy was last updated.  Any changes we make will be effective immediately upon notice, which we may provide by means including, without limitation, posting a prominent notice on the Site or sending an email to the address associated with your account. We are not responsible for your failure to receive an email due to the actions of your internet service provider or any email filtering service. Consequently, you should add Small to the list of domains approved to send you emails.  Your continued use of the Site after such notice will be deemed acceptance of such changes.  It is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so be sure to return to this page periodically to ensure familiarity with the most current version of this Privacy Policy.  If we make changes to this Privacy Policy and you continue to use our Site, you are agreeing to this Privacy Policy and any updates. We will only use Personal Data in accordance with the Privacy Policy that was in effect at the time the information was collected.

Last Revision Date: May 05, 2022

  1. Contacting Small Heritage

If you have any questions regarding this Privacy Policy, please contact us via email at customer service contact form or by postal mail to Small Heritage Jewelry Company, Legal Department,  12807 SHERMAN WAY # 1007, North Hollywood, California, 91605-5034, US.